Episode 006 // Please Don't Buy A Timeshare!

What comes to mind when you think about sales people? Maybe a sleazy used car salesman. Maybe a telemarketer. It’s probably not an image you want people to associate with you.

But if you are a business owner, you are a salesperson. You need to make sales to sustain your business. There’s no getting around that.

So how do you counteract the sleazy salesperson mindset? Hint: it’s not seeing how much you can upsell. Instead, think about the value you can offer your customers and align it with what they’re bringing you.

Today’s Brief: Look at the products or services you offer, and write down what problems they solve for your customers.